So, what is this site all about? You have been using Facebook for a long time now have loads of applications added and never had to pay a cent for one at all, so why are people selling them? And why are there so many applications being added to Facebook daily?

Well, thats pretty simple - applications can bring loads of benefits that you probably never thought of, from the ability to advertise directly to a niche audience, the ability to spread advertising across a fantastic new platform virally and very cost effectively, or simply to make money via affiliates and advertising for business.

It’s not just about the monetary and business benefits, it can also be great fun! You could buy yourself a good fun application that you want to share with your friends, have complete control over and customize just for yourself. You might want to make a family tree, or just play superpoke with your friends but have complete control over the application, who installs it and how many friends you can get playing it.

Facebook applications can be worth quite a bit of money, this is usually dependent on how many Daily Active Users (DAU) the application has, how many users have installed the applications and how ’sticky’ it is - meaning will people sit and use the application for a reasonable duration. This all adds to the potential advertising revenue it could bring in from its targeted users, and makes the site more valulable for advertisiers looking to target niche audiences who might be interested in their products.

There is no doubting that this is an exciting market right now, with thousands of new applications being installed on Facebook as we speak, some may not be great, some may be extremely irritating, when other can be very useful… it’s all part of the game, so go ahead buy a few low cost applications, install them, get your friends to add them and become part of the fun, who knows you might even make a little bit of cash on the side!